Social Media

How to Make Your Own Instagram AR Filters: A Step-by-Step Guide

If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways…

Instagram Playbook | Social Media

How Small Businesses Can Embrace Instagram in 2019

There’s no doubt that Instagram has become the place for small local businesses to showoff their products to the world—especially in culinary, arts and crafts, and hospitality spaces. Thankfully, Instagram is aware of this and has been making network changes that add functionality for small businesses. One of the most recent examples of this is…

Advertising | Facebook | Google | Google AdWords Playbook

The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram)

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers. No matter where you choose to advertise — Google, Facebook, Instagram or beyond — how you manage…

Influencer Marketing Playbook

The Complete Guide to Instagram Influencer Rates in 2019

Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Frye Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry? For most Instagram influencers, a sponsored post involves a lot…