If your brand uses Instagram for business, you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. Stories’s interactive features—like polling, questions, and Instagram AR filters—are fun ways…
As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully use hashtags to improve their performance on this platform. According to a recent study, using hashtags in a post caption…
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content for your business. The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform,…
To have success selling on Instagram, you first need to build a following of people who have a genuine interest in your brand and products. If you don’t have the right audience, you’ll have a difficult time converting them to customers. One way to attract new followers is to use hashtags in your Instagram posts….
In early March, Matt Southern was one of the first to be in the “know” of a new, in-app feature of Instagram: Local Business Profile Pages. I highly recommend taking reading that article, as he does a great job explaining the earliest example and insights into this new feature in the Instagram library. These local…
A Facebook-commissioned study of 21,000 regular Instagram users reveals how they interact with brands and the impact it has on sales. A two-part study across 13 countries found that 66% of people use Instagram because they can engage directly with brands. That interaction is driving sales, the study finds, as 54% of survey respondents say…
There’s no doubt that Instagram has become the place for small local businesses to showoff their products to the world—especially in culinary, arts and crafts, and hospitality spaces. Thankfully, Instagram is aware of this and has been making network changes that add functionality for small businesses. One of the most recent examples of this is…
Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers. No matter where you choose to advertise — Google, Facebook, Instagram or beyond — how you manage…
In an Instagram world of 1 billion users, 25+ million businesses, and 2+ million advertisers, it’s crucial to have a solid Instagram marketing strategy, if you want to build a strong presence on the platform. Otherwise, the competition would simply eat you alive. As a brand, you want your Instagram account to reach the targeted…
How do you attract followers to your account instead of chasing them, especially when you have less than 1000 followers? And how do you retain them? These are some of the questions that I asked myself when I first started out. I started from complete scratch. I didn’t even invite my Facebook friends to follow…
Instagram influencer rates are one of social media’s best-kept secrets. Sure, there are whispers and rumours, like Kendall Jenner’s reported $250,000 haul for her Frye Festival endorsement on Instagram. But what exactly are the calculations that go into making influencer marketing a $6.5 billion industry? For most Instagram influencers, a sponsored post involves a lot…
Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically? In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers for as little as $5 per day. Read Full Article>>>
