All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links
SEO Playbook

All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links

Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A few things that made PageRank dramatically different from existing ranking algorithms: Links on the web count as votes. Initially, all votes are equal. Pages which receive more votes become more important (and rank higher.) More important pages cast more important votes. But Google didn’t stop…

Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions
Advertising | Google

Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions

Google Ads conversion tracking is limited in multiple areas. If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened. Phone calls don’t track well on Google Ads. Consultations are just that: consultations. They aren’t full sales. Google Ads conversion metrics don’t tell the whole story because they simply…