“People do not buy goods and services. They buy relations, stories and magic” – Seth Godin What does everyone really need today? This question feels sharper especially now, when the majority of people are at home, face-to-face with a coronavirus lockdown. We start realizing the value of the community even more… Modern customers aren’t looking…
Whether you are launching a new business or need to revamp an existing enterprise, read on for our top tips to improve the marketing for your business. Marketing is one of the most critical functions that can affect the success of a business. It is also one of the most difficult to get right, but…
Jeff Bezos, Amazon’s founder and CEO, realized early on his site would never be the “everything store” he imagined if it had to purchase and store every product it sold like a traditional retailer. It would need an infinite supply of warehouse space and capital. Instead, in 2000 the company launched its own marketplace, allowing…
When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go back entirely to…
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking…
Just out of curiosity, have you ever wondered how many new pieces of blogs go live every single day? What according to you would be a reasonable estimate? Ten thousand? Hundred? Heck, a million? Wrong. It’s much more than that. Four times as much. Content marketing is really on a roll if you ask me….
Users with at least one Over-the-Top Television subscription is at 83.7% in 2021 and expected to reach 88.1% by 2025. That represents a dizzying 278.5 million people! It begs the question, why is OTT growing so rapidly? As with most things, there’s no “one” clear factor. While the pandemic certainly contributed to part of the…
The good old social media newsfeeds are nearly dead and have been watered down over the years with pages, groups, stories, fleets, and now spaces. If you haven’t seen recently Twitter began doing Fleets and LinkedIn started with their stories feature and products tab. Instagram added reels which is a whole new stream in itself….
Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the…
The Small Business Administration is trying to take a more deliberate and targeted approach to distributing another $284 billion in subsidized Paycheck Protection Program small business loans compared to past iterations of the program, officials said in a call with reporters Friday. The SBA is also responding to criticism that larger, well-banked borrowers had a…
As we head into the year and start to ramp up our business engines for the year, I wanted to take a moment to share 10 ideas that I hope everyone can incorporate into their marketing for the new year. Make sure you are market oriented: By market oriented I mean that you work to…
You think it’s hard getting to the top? Try staying there. The accelerated churn rate of the S&P 500 indicates that at least half of today’s top U.S. companies will get replaced by someone new over the next decade. That is a mind-boggling market value of $13.5 trillion up for grabs. And the craziest part…
