Tribal Marketing

Modern Customers Want Brand Communities, No More Advertising

“People do not buy goods and services. They buy relations, stories and magic” – Seth Godin What does everyone really need today? This question feels sharper especially now, when the majority of people are at home, face-to-face with a coronavirus lockdown. We start realizing the value of the community even more… Modern customers aren’t looking…

SEO Playbook

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Many businesses aim for their websites to rank highly in search engines, but it’s a moving target. Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the “optimization” part of SEO). You might remember when Google’s featured snippet addition disrupted the numbered ranking system of search pages. Because the…

Covid-19

How to get a small business loan from the new $284 billion PPP program

The Small Business Administration is trying to take a more deliberate and targeted approach to distributing another $284 billion in subsidized Paycheck Protection Program small business loans compared to past iterations of the program, officials said in a call with reporters Friday. The SBA is also responding to criticism that larger, well-banked borrowers had a…