The Ultimate Guide to Facebook (Ads Ground-Breaking Update) Instant Experiences
Advertising | Facebook

The Ultimate Guide to Facebook (Ads Ground-Breaking Update) Instant Experiences

If you came here expecting another guide to Instant Articles, you’re in the wrong place. This guide is about a ground-breaking addition to Facebook ads. It’s about increasing conversion rates, boosting your brand awareness and being an all-around digital trailblazer. Instant experiences. Remember the name (and remember where you learnt how to use them). We’re…

The Ultimate Guide to Facebook Ad Campaign Objectives 2018/2019
Advertising | Facebook Advertising Playbook

The Ultimate Guide to Facebook Ad Campaign Objectives 2018/2019

In the history of marketing, there has never been a more cost-effective time to increase awareness, build a brand and make conversions direct from advertising… …this is all thanks to the power (and fruitfulness) of Facebook advertising. Facebook’s Q3 report (2018) tells us that there are currently 2.27 Billion monthly active users, regularly scrolling through…

The Ultimate Guide to Facebook Audiences 2019 (for Advertisers, Marketers and Businesses)
Facebook Advertising Playbook

The Ultimate Guide to Facebook Audiences 2019 (for Advertisers, Marketers and Businesses)

There is nobody bigger and better in the social media advertising space than Facebook. They boast over 1 Billion Daily Active Users and have an incredibly powerful ad management platform, allowing businesses (and marketers) to reap all the benefits of highly-targeted advertising campaigns. In this guide I’m going to explain all the Facebook Audiences and…

Everything You Need to Know About Facebook Ad Placement to Improve Conversions
Advertising | Facebook

Everything You Need to Know About Facebook Ad Placement to Improve Conversions

Facebook has an average of 1.49 billion daily active users—from consumers to businesses to C-level executives—which makes advertising there a potential gold mine where marketers can reach almost any target audience. So how you do make the most of your Facebook ad dollars? By making sure your ads are optimized for conversions. When it comes…

How To Master Facebook Business Manager (the 2019 Guide)
Facebook Advertising Playbook

How To Master Facebook Business Manager (the 2019 Guide)

Are you using Facebook Business manager yet? If you’re not taking advantage of Facebook’s portal for business owners and agencies, you should be! You have your reasons to procrastinate, we know. Maybe you’re just starting out and don’t want to learn yet another tool. Or perhaps you’re an established advertiser and already have lots of…

Facebook Ads for Local Businesses: How to Get More People Through the Door
Advertising | Facebook Advertising Playbook

Facebook Ads for Local Businesses: How to Get More People Through the Door

As a local business, it can feel like the whole world is against you. Your competitors are (often) national or international chains, who can afford to run huge marketing campaigns AND slash their prices at the drop of a hat. You have to out-manoeuvre other local businesses, competing for the same slice of pie (left-over…

How to Lower Your Facebook Ad Spend
Advertising | Facebook

How to Lower Your Facebook Ad Spend

Do you want to reduce your Facebook ad costs? Wondering how to spend less to convert cold audiences? In this article, you’ll find four tips for reducing the cost of acquiring and converting new customers with Facebook ads. AdWords has a quality score to control ad performance. A higher-quality score results in a better ad…