E-commerce

A Beginner’s Guide to Shopping Ads

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition. This chapter is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these three components to Shopping Ads: Feed Setup & Management Campaign…

Amazon

The Ultimate Guide to Selling on Amazon in 2019

You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online shoppers. With 44% of shoppers starting on Amazon (which is 11% more than Google) and 40% of Americans buying products…

E-commerce | Facebook

How to Integrate Shopify With Facebook

As with any type of integration, connecting your Shopify store with your social media accounts (particularly Facebook and Instagram) can help you improve quality and increase the convenience and efficiency of workflow. Some aspects of the integration will make marketing your store easier, saving you time and energy. The dynamic ads and Facebook shop extensions,…