If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself…
With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets. Bing, after all, still nets about 66 million diverse users worldwide, who span all ages, interests, and demographics. That’s 66…
Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals…
With significantly lower search volume than Google, sometimes Bing is overlooked as a tool in the PPC remarketing arsenal. Since Bing often has lower CPCs and less competition than other PPC channels, it could be a great fit for your remarketing efforts. If you’re already advertising on Bing Ads, most likely, you already have a…
