Artificial Intelligence | Local

AI Technology is Getting within Reach for Small Restaurants

Artificial intelligence is slowly penetrating the restaurant industry. McDonald’s, Domino’s, and Starbucks are showcasing innovations helping them to drive sales, streamline processes, and make informed decisions. McDonald’s amplified its digital menu boards with an AI algorithm, adjusting its menu to the weather, and generated 3% more sales. Domino’s entrusted prediction of pizza delivery time to…

Artificial Intelligence | Chatbots Playbook

7 of the Best AI Chatbots for 2019

Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. But even though most chatbots can handle moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic that powers their conversational capabilities…

Artificial Intelligence | Artificial Intelligence Playbook | Case Studies

How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem. “I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute. Simson co-founded RedBalloon, an online marketplace for…

Artificial Intelligence | Artificial Intelligence Playbook

How Artificial Intelligence Is Changing Marketing

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He’s the co-author…

Advertising | Artificial Intelligence

AI in Advertising: What You Need to Know

The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI. Behind most online ads are sophisticated delivery systems powered by AI technologies. These systems place ads in front of…

Artificial Intelligence | News

Say hello to the newest intelligent agent, IBM’s Watson Assistant

Among intelligent agents, there is now another new best friend: IBM’s Watson Assistant. The tech giant introduced this smart voice- and text-enabled enterprise assistant on Tuesday at its Think 2018 conference in Las Vegas, wrapping the previous Watson Virtual Agent into this new release. But the company is pointing to a few differences from Amazon’s…

Artificial Intelligence | Facebook

AI’s Hidden Patterns Transform Content, Marketing and Advertising on Facebook

Artificial intelligence finds and identifies the best parts about human behavior. It matches our desires with the exact information, product or service we need, at the right time. It is increasingly used to improve search results, and it will be the driving force behind the changes in content production, target marketing and advertising that we…

Artificial Intelligence | Artificial Intelligence Playbook

Ready or Not, It’s Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling brands to make…

Artificial Intelligence | Case Studies | News

High-end gym chain Orangetheory cut its cost per lead in half using artificial intelligence

More companies are turning to artificial intelligence to make their media buying more effective and efficient. Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has decreased its cost per lead from $20 to $8, according to Kevin Keith, chief brand officer at Orangetheory. As such, the growing company has quadrupled…

Research

The technology behind AI in PPC

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So far, I’ve discussed the roles humans will play when PPC management becomes nearly fully automated and six strategies agencies can take to future-proof their business. In this final post…