In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. While they own significantly less market…
You’ve heard of Amazon, right? (If not: Welcome to the internet!) In all seriousness, there’s no doubt you’ve heard of the ecommerce giant. Amazon is now the most valuable company in the world, having grown its wealth by nearly 50% since this time last year. It’s ranked at or near the top of Nielsen’s reputation…
Life doesn’t always come with blueprints, But, when it does, you have to take advantage of it. To be honest, we created this Amazon PPC launch plan to make advertising on Amazon easier for new sellers who don’t know where to turn for advice on paid advertising. This article is your blueprint. Use it to…
With Amazon paid traffic, there are two spectrums: pre-launch and post-launch. And there are things to know at both stages of the ad campaign. I created a tool that manages and automates Amazon PPC ads and answers hundreds of questions about what to do before launching an Amazon PPC campaign and what to look for while…
When it comes to launching campaigns for our eCommerce clients, we can tell you everything you need to know about Facebook Ads, Twitter Ads, Reddit Ads, even Google Shopping. Now, we’re adding one more tool in our toolkit: Amazon Ads. We enlisted the help of Ted Walker, Craig Roberts, and Ryan Windsor from Zest Training…
The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on Amazon. We’ve covered everything from the most basic preparation to…
Amazon’s marketplace is just as lucrative as it is crowded. To profit as a seller, you have to stand out against over two million merchants. But if you do grab buyers’ attention, you’re bound to make sales since so many shoppers flock to Amazon. The average conversion rate in the marketplace is roughly 15%, roughly…
You know what Amazon is. But did you know a 2018 study of 1,000 US shoppers found that 41% of of people start their product search on Amazon, and buy on Amazon. When we dug even deeper into Amazon shopper behavior, we found: 70% of Amazon searchers never click past the first page of search…
