Social media can be an enormously effective advertising tool, but it can also be a time and money drain. How do you know where best to spend your money? Just as importantly, do you have a tangible way to measure the ROI on your social media spend? To help you avoid wasting money on social…
There is no doubt that PPC is an extremely profitable channel when managed properly. However, sometimes, it can be challenging to return profitability to a PPC campaign. No campaign is perfect, and there can always come a time when performance can deteriorate. For example, let’s say you spend $10,000 on the first month and you…
In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business. A 2014 study by LinkedIn found that 81 percent of small to medium-sized businesses alone were using social media for…
There’s more to pay-per-click (PPC) than meets the eye.| Yes, it’s an online advertising strategy that gives you the option to only pay when people click on your ad. That sure beats spending a fortune on an ad when only few people click on it, right? Just keep in mind, though, that PPC is much…
Online advertising has given businesses of all sizes a chance to compete in the market. Before this tech time, only businesses with big budgets were able to advertise. Small businesses can now promote their products or services with just a small budget, and they are able to increase it as they grow and see results….
The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned…
We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives. Anyway, it’s a new year which means we…
