How to survive Google’s new local search world

Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search.

One of the main themes discussed centered around the fact that Google search today is less about displaying organic web page results and more about featuring Google products.

A typical query in Google search may bring back an abundance of Google-owned properties:

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