Are You Sure Your Customers Are On Facebook?

When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them?

If not, please do.

In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up with was because it’s what the agency said and “it’s the largest social platform, right?”

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