Even in today’s digital world, phone calls remain one of the best ways to earn a customer’s business. Thanks to smartphones, consumers who research purchases online and engage with digital advertising often convert by calling. So how do we attribute phone conversations to the success of digital ads? Easy. Apply a data-driven approach to your phone conversations to better understand the ROI you receive from your online spend.
Smartphones are our primary device for everything. Over 51% of website traffic comes from smartphones, making them the most popular mobile device for internet users. And if your business relies on Facebook ads, 87% of the social media platform’s 2 billion users access via mobile device.