A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.
1. Practical guides and helpful content
2. In vogue and hot topics
3. Research and insights
4. Case studies
5. Infographics
6. Authoritative industry news
Every single one of these content marketing formats requires considerable effort to create. But as the study points out the payoff can be substantial.
