How to structure an effective campaign plan

The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept which utilizes both online and offline marketing communications tools and digital media channels.

As outlined in our Quick Win – Create a Multi-Channel Marketing Plan, a marketing campaign plan is a shorter-term integrated communications plan for using different digital media to hit lead or sales targets. Its purpose is to engage audiences, it typically has a content marketing focus and an integrated media schedule.

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