Strengths and Weaknesses of the Major Digital Marketing Platforms: Google Ads, Facebook Ads, and Organic SEO

Every business faces the difficult challenge of determining where to best direct its digital marketing spend. Figuring out which platforms will be the most profitable for your business depends on your target audience, your budget, and how people find products and services like yours.

But there are some overall strengths and weaknesses to each of the major digital marketing platforms, and your brand should consider them before determining how and where you allocate your digital marketing budget.

Major advertising platforms like Google Ads and Facebook can help you jumpstart traffic and reach bigger audiences, while organic SEO can drive conversions and revenue for the long-term.

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