When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have?
My guess is probably not.
Oftentimes, if we were to define how we want our content to come across to our viewers we will use words like “engaging” or “trust-building.”
But is science at play when it comes to eliciting these responses?
In this episode of the Film School for Marketers Podcast, we’re sharing our thoughts from a TED Talk from communication expert David JP Phillips titled, “The Magical Science of Storytelling.”