In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.
A 2014 study by LinkedIn found that 81 percent of small to medium-sized businesses alone were using social media for marketing purposes. Today, this percentage is, more than likely, even higher. Couple this with social media usage among general users increasing from 7 percent to 65 percent from 2005 to 2015, and it quickly becomes undeniable that competition on social media is at an all-time high.
