Launched more than one year ago as an answer to the already popular Snapchat, Instagram Stories marked a new step in the evolution of social media content publishing and of course, of content marketing and advertising. There was no indication at first that Stories would prove to be great for marketing but soon, as brands began to embrace this new feature, things started to change.
In just one year, Instagram Stories (IS) surpassed Snapchat, the app it was designed to kill. It now has more than 250 million users.
Marketers have also caught on, after discovering that this can make for an effective way to advertise and market a service or a product.