A Step-by-Step Guide to Facebook Retargeting

Here’s the truth: 96% of visitors that land on your website are not ready to buy. They come to your site, wander around for a while, then leave. The worst part? Most of them probably forget about your website as soon as they close the tab. So, how do you remind your website visitors about your ecommerce store and keep in touch with them until they’re ready to become your customers? That’s right – you use Facebook retargeting ads.

Retargeting is a form of online advertising that brings back website visitors who haven’t converted on their first visit to an online store. When a person visits your online shop, a ”cookie” is placed on their browser. The cookie lets you recognize and follow your store’s visitors when they visits other sites, and displays ads to these people.

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