How to Stay Ahead of the Trend with your PPC Campaigns in 2018

Most articles that talk about PPC trends mention things like AR/VR, the new and futuristic targeting options – so sophisticated that it is hard to believe they will ever work, etc. It’s all great stuff and yes – it does help you train your imagination, but it doesn’t really answer the question of what you should do with your existing PPC campaigns to stay ahead of the game.

So we have studied the most vital AdWords updates of 2017 and those that will go live in 2018 and made a list of tweaks for you to implement in your PPC campaigns. Make sure you add them to your to-do list for Q1 of the new year!

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