The State of Email Marketing in 2018

early three-quarters of businesses spend time and money on email marketing, according to a survey of more than 500 digital marketers. Businesses that regularly send a variety of emails to consumers retain customers and increase engagement.

A Google search of “email marketing is dead” will result in more than 70,000 pages arguing about whether the age of email marketing is over.

But is email marketing really dead? Not according to statistics.

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