Startup marketing budget: How to allocate and manage your expenses

Modern marketing teams have a long list of expenses. Even if you’re a bootstrapped startup, you’ll need tools and services to manage many of the tasks that you can’t do on your own.

But have you thought much about how you’ll pay for all this? Not where will the money come from? But rather, what’s the process for making these payments?

Expense management is a pain for everyone. And you didn’t get into marketing to fill out expense reports.

Let’s take a look at how most startups allocate marketing budget, and how most of these payments are executed. Then, we’ll look at the far more efficient and effective way to pay for the things you need to do your job.

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