Here’s the situation. You run a startup. You have a website. And your website has basically no traffic.
Like any savvy founder, you’re clear on one thing — you need traffic to your website.
Somehow, someway, a viable online business requires humans seeing, using, or buying the widget or service you’re selling. So, how do you get that online traffic, especially if you’re starting in at ground zero?
You have a few options. Facebook ads. Google Adwords. A big PR stunt.
Oh, and content marketing.