In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions:
- Where does video perform best?
- In what format does video perform best?
What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content.
But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9).
