Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know

I think we’re all pretty immune to the general announcement of a new advertising option anymore, it’s all about the three follow up questions:

  • How much? (CPC, commission, minimums)
  • What will I get for it? (revenue, sales, volume)
  • Is it worth testing now or waiting? (Because you know you’re going to test it, it’s just a matter of when.)

Well, good news, it’s not my first rodeo either.

Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.

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