What the #$%* is going on with the digital advertising ecosystem?
Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup against anti-trust action? The rise of online ads as a money laundering & terrorist-funding tactic? Or maybe we should talk about brands’ ever-shrinking ability to attribute ad clicks. Hundreds of millions in provable ad fraud. Disturbing privacy issues that remain unaffected by GDPR or other government efforts.
No wonder a lot of savvy people believe adtech and the entire online advertising industry are due for a subprime-mortgage-style reckoning.