For most shoppers today, the information provided on a company’s own website is no longer enough to convince them to make a purchase. They need social proof before adding an item to their shopping cart.
They check out product reviews, scour forums and delve into social media to find out what others think about your brand. If they see lots of people have bought your products and are happy with them, they will be more likely to buy from you as well. This behavior is called social proofing and it stems from consumers’ ability to access a wide range of data about companies and products online without ever contacting a salesperson.