Social Media vs. Search: Which is Best for Content Marketing?

Content marketers are much more than writers.

They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels.

They support your funnel in distinct ways by using social media marketing and search marketing to promote your content.

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