Social Media and Psychology: 4 Things Marketers Need to Know

You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few basic psychology principles.

At Hootsuite, we’ve long known that these principles are key to making content spread. This article introduces a few of the most important concepts you can put to work in your strategy, like:

  • Why people share the social media content that they do
  • How to use color to build trust with your audience
  • How to create a successful social strategy using emotion

Continue reading to discover the psychology facts that social media managers need to know.

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