You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few basic psychology principles.
At Hootsuite, we’ve long known that these principles are key to making content spread. This article introduces a few of the most important concepts you can put to work in your strategy, like:
- Why people share the social media content that they do
- How to use color to build trust with your audience
- How to create a successful social strategy using emotion
Continue reading to discover the psychology facts that social media managers need to know.
