Social media can seem foreign to many business owners, and the idea of spending valuable ad dollars on any social platform can be daunting.|
Each social channel offers advantages to advertising with them, but in the rapidly evolving social media landscape, it’s easy to get overwhelmed with your options.
For many businesses, organic posting on social media is no longer sufficient on its own. With such a high volume of posts — from individual users and businesses — on a multitude of channels, the likelihood of your post being seen by a mass audience is unlikely. Just like traditional media outlets like television and radio, the best way to ensure your message is being seen is through paid campaigns.
However, unlike traditional media, paid social posts are increasingly inexpensive and incredibly effective when taking advantage of the advanced targeting options.