For the past year and a half during the pandemic, people have turned to social in droves for both entertainment and communication. But now that the country is starting to open back up, we’re in a bit of a transition period.
People are doing more activities outside and spending more time with others in person. They’re beginning to go back to restaurants and small local events, and eventually larger sporting events, concerts, and experiences. And as a result, there will be a change in behavior on social. That’s why having a social media marketing strategy is so important.