Social Media Marketing Is Not Enough. Here’s 4 Other Things You Must Do

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows:

  • Facebook use and overall advertising is declining. Sure, it’s still being used but it’s getting harder and harder and more expensive.
  • Twitter is on the decline
  • LinkedIn is being looked at more and more
  • Instagram is way up – especially Instagram stories
  • YouTube is “the place” for long form video.

Also discussed was that the “wave” of messenger bots is on the decline.

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