It’s almost 2018, and many social media marketers are still kicking back and discussing the best year ever in social media marketing: 2008.
In 2008, Facebook was a no man’s land. No significant algorithm governed content, and brands were free to spread their message to a potentially large audience.
However, with 2009 there came a death blow to ‘easy’ social media marketing, at least on Facebook. The semblance of the algorithm we see today was introduced, and organic reach was drastically reduced. Since then, in fact, organic reach for business and other ‘pages’ has been decreasing continually year after year.