Social Media is NOT the Answer to Your Problems

Recently, I came across this request from a pizza parlor owner on one of the business mentoring groups I participate in.

I’ve tweaked it for privacy:

I own a pizza parlor in a busy food court in a Chicago mall, and I’m trying my best to keep afloat. I think social media is going to be the key to my success. I want to become a social media maven and use it to advertise for free. Any social media mentors willing to help me, please get in touch.

Unfortunately, this business owner is under the influence of social media.

He believes it is the answer to all his problems though he has no understanding of how it works.

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