Social media 2020: The top features, formats and trends to get familiar with this year

Last year saw continued growth and innovation in social media opportunities for brands with new features, content formats and dynamic creative capabilities designed to bring brands closer to their customers. For social marketers, a successful strategy involves tapping into audiences in compelling ways that can grab attention in passing moments.

Facebook and Snapchat launched new immersive formats, including augmented reality. Pinterest and Instagram ramped up shoppable post capabilities. Machine learning powers an ever-growing slate of platform functions. Here’s the rundown of top features and formats social marketers should explore in 2020.

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