Last time on Social Media 101 we learned how to create a Facebook business page. This time I will be walking you through the process of creating an Instagram Business Profile.
Instagram is a photo and video sharing platform that was acquired by Facebook in 2012. In the time since the acquisition the platform has seen massive growth, reaching over 600 million users in 2016. They’ve also added a number of features recently that make the platform even more valuable for engaging and marketing to users including, Instagram Stories, Live Video, and shoppable posts. The first step in getting started on your Instagram strategy is to create a Business Profile for your brand. By doing this you unlock a number of features, analytics being a major one, that will allow you to better gauge the success of your Instagram efforts. The process of creating a business profile is an easy one but it does require that you create a Instagram account for your brand and that you already have a Facebook Business Page.