Generation Z, those born between 1996 and 2010, are becoming a critical group for brands to engage to ensure loyalty at the earliest stage possible as they continue to gain spending power. However, since these digital natives have a very different worldview than the generations that have come before, it can be a challenge to build connections with this growing cohort, particularly as Covid-19 has severely impacted everyday life.
Social distancing and self-quarantining have changed the world in a matter of weeks. How is Gen-Z responding? They are flocking to apps like TikTok, Instagram, and Snapchat to pass time and interact with family and friends.