Social Ad Targeting: How to Reach an Audience that Converts

Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending in the U.S. alone is expected increase to $17.34 billion in 2019.

A primary reason why social media is the perfect place to advertise for any business, is that it gives the advertiser complete control over audience targeting, making it easier than ever to ensure an ad is seen by people most likely to convert.

But with more control comes more thinking. Advertisers should be prepared to think harder about who the ideal audience is and what strategies will work best for reaching them.

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