Recently, I broke some major company news… on Snapchat.
Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a point.
Snapchat isn’t just for the kids anymore. The proof? This little video was viewed more than 100,000 times across different networks, drawing thousands of likes and hundreds of comments on social media.
Meanwhile, news quickly spread to mainstream media. The Wall Street Journal, TechCrunch, and two dozen other outlets ran stories. It was easily one of the biggest responses to a Hootsuite announcement… ever.