Snapchat for Marketing: A Fly-by-Night or Lasting Success?

With more than 150 million users, Snapchat is a force worth paying attention to. The company recently had its IPO and the question now is whether or not it will last as an effective form of marketing. Many marketers believe that Snapchat’s products are too experimental and the demographic possibly too young for them to get involved.

Snapchat functions differently than other digital advertising options. Even though it may be a bit of a mystery to some marketers and organizations who don’t understand it, Snapchat could very well be a gold-mine of opportunity. It may just take a little bit of digging to reach its potential. (Or access to a few early twenty-somethings or teenagers)

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