Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat?

Wondering if others are finding Snapchat ads effective?

In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses.

Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. Facebook’s (and therefore Instagram’s) ads platform is one of the most robust of all social networking platforms because of the vast amount of user data that Facebook has access to. Without user data to reference, marketers are throwing darts in the dark, hoping to hit the dartboard at some point.

Earlier this year, Snapchat partnered with third-party data provider Oracle Data Cloud, marking the first time the social network offered advertisers access to rich user data to better target specific audiences.

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