Social media is a key online marketing tool for small businesses. According to a recent poll, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements.
More than half (or 53.3%) of respondents said they mainly use social media to market their organization online. Another almost a third of small business owners said they use their websites. Other tactics like online ads and directory listings fell far short with only 6.6% and 5.0%, respectively, of those polled.