Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform.

A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to increase their Amazon ad investments in 2019.

Respondents at small businesses were more likely to say the added Amazon spend will come from shifting budgets from other digital advertising channels.

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