Small business social media accounts being considered during COVID lending research

The COVID pandemic has forced many businesses to adapt their business model just to survive until customers feel comfortable shopping in person and going back to farmers markets.

When those business owners go for loans, they’re often finding that lenders are getting creative when vetting a company to determine if it’s worthy of loan.

“I’m talking to [a lender], I’m like, ‘Here’s my Instagram, I have a thousand followers,’” said Michael Killik, who founded Killik Hot Sauce Company. “This lady writes it down and I’m like, huh.”

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