Small business owners should be creative, flexible as they reopen

The other day, a local small business owner gave me about a dozen reasons why he wasn’t reopening his restaurant. Not one of the reasons had to do with health. He complained about costs, worried about being sued, was frustrated with the city, didn’t trust his customers, and on and on. I’m not sure his business is going to be here next year. There’s always a reason to do nothing, but if you want your small business to survive, doing nothing is not an option.

Communities around the country are slowly reopening for business, and that means opportunities for your small business. But you need to be creative and step up your marketing. And you have to do that soon.

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