Small Business Owners: Beware Of This Marketing Trap

If you run a small business, you’re bound to receive marketing solicitations from random salespeople. I receive pitches on a new product or service multiple times per week.

One of the most common pitches is for social media advertising, designed to increase sales by reaching new customers through digital channels. A salesperson will reach out claiming to have expertise on Facebook, Google and Twitter advertising, which could, theoretically, be used to boost sales by X percent or Y dollars.

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