Make no mistake about. There’s a lot of value in having a content strategy. It guides you in setting audience expectations and determining the type of content to create, as well as the amount of resources that you’re going to devote to content.
Additionally, a content strategy can help you improve or grow your business since it may help you uncover new business ideas.
For example, if you run a lumber yard and made DIY project videos, you may notice that your most popular videos are the ones that instruct viewers on how to build a treehouse. Because of that, you could start a company that sells pre-assemble tree-houses.