For some small businesses newsletters are a big question mark. Are they worth the effort? Can they really help you grow your business?
Granted, email newsletters can be a huge time suck for busy small business owners. But that’s no reason why you shouldn’t use them to keep in touch and build relationships with your current and potential customers.
So if you’re asking yourself whether newsletters make sense for your business, also ask yourself this: do your prospects want to hear from you in their inbox?