“Don’t put all your eggs in one basket.” That saying has been passed around for decades. It’s smart advice, but often goes unheeded in the business world.
Due to time and budget constraints it’s not uncommon for small business owners to lock onto a single marketing tactic and run with it for as long as possible, especially when it seems to be working. But what would happen if your sole means of generating customers suddenly disappeared? Would your small business be able to adapt quickly?