Small Business Marketing Budget – Where Your Dollars Are Spent

Effective marketing strategies play a key role in whether small and mid-sized businesses grow at a sustainable rate or fail to attract enough customers to keep the doors open. Making the most of your small business marketing budget requires careful planning and an understanding of what choices can yield the best ROI for your market sector. Approximately 50 percent of small businesses (SMBs) have only $300 to spend monthly on marketing, so it’s critical that they’re getting as much as possible out of these resources. This could be up to eight percent of their revenue.

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